Cross-Platform Advertising & Visual Standards
Macmillan Audio + BUST Magazine
Role:
Art Direction, Design System Strategy, Campaign-Ready Template Architecture, Cross-Channel Visual Standards
Objective:
Develop a scalable paid media design system for Macmillan Audio that supports multi-platform advertising (social, display, retargeting, and launch campaigns) while maintaining brand coherence and operational efficiency across formats. For BUST Magazine, I designed a suite of print ads to promote new issues with bold typography and clear visual hierarchy.
Macmillan Ads
Macmillan Audio
Role: (e.g., Art Direction · Ad Design · System Strategy)
Deliverables: (e.g., vertical + square ad templates)
Channels: (e.g., social media, display ads)
Paid media creative and design system developed for Macmillan to support multi-platform advertising, including social, display, and retargeting campaigns. I led design strategy, created templates, and established visual standards to ensure efficiency and brand coherence across channels.
Campaigns include vertical and square social media ads.
BUST Magazine
BUST Magazine
Issue Promotion Campaign by: Gabriella Shery
Print advertisements designed for BUST Magazine to promote new issues and key editorial moments. The campaign uses bold typography, strong color blocking, and repetition to create high-impact, recognizable ads aligned with the publication’s feminist, outspoken voice.
Assets were deployed across social, display, and print placements, enhancing visual cohesion and campaign recognition across channels.