Macmillan Tote Bag
Macmillan Audio
Illustration by: Gabriella Shery
Art Direction by: Margo Goody
Illustration and hand lettering for Macmillan’s Holiday 2024 tote bag, created under the art direction of Margo Goody and distributed to all audio staff.
Custom Illustration
Macmillan Audio
Illustration by: Gabriella Shery
Art Direction by: Margo Goody
Custom illustration inspired by publisher Robert Allen, featuring titles drawn from meaningful moments in his life.
Macmillan Stickers
Macmillan Audio
Illustration by: Gabriella Shery
Art Direction + Type Design by: Margo Goody
The illustrated assets were used by Macmillan Audio at the 2024 ALA Conference. The campaign helped visually unify diverse audiobook genres under a cohesive illustrated system, creating standout moments in both digital and physical environments.
Tasked with creating a bold visual campaign to support Macmillan Audio’s fall titles, I developed illustration motifs, a sticker series for the ALA trade show. The aim was to increase awareness among librarians and influencers in the audio-book category.