Macmillan Tote Bag
Branded Visual Assets & Campaign Illustrations
Macmillan Audio
Role:
Illustration Strategy, Brand Identity Expression, Narrative Visual Development, Cross-Touchpoint Visual Cohesion
Collaborators:
Art Direction by Margo Goody
A wearable brand artifact designed to embody a cohesive editorial voice while reinforcing internal culture and staff engagement.
Custom Illustration
Macmillan Audio
Role:
Illustration Strategy, Brand Identity Expression, Narrative Visual Development, Cross-Touchpoint Visual Cohesion
Collaborators:
Art Direction by Margo Goody
A narrative illustration inspired by meaningful moments in the author’s life — extending Macmillan Audio’s brand language through bespoke storytelling.
Macmillan Stickers
Branded Sticker Sheet
Macmillan Audio
Role:
Illustration Strategy, Brand Identity Expression, Narrative Visual Development
Collaborators:
Art Direction by Margo Goody
A modular, genre-inclusive set of illustrations that helped unify diverse audio titles into a standout visual presence at a major industry event.
Tasked with creating a bold visual campaign to support Macmillan Audio’s fall titles, I developed illustration motifs, a sticker series for the ALA trade show. The aim was to increase awareness among librarians and influencers in the audio-book category.