A conceptual brand identity exploring how visual systems can communicate memory, care, and emotional value.
Mama’s Jewelry Box
Brand concept, visual identity, art direction, typography, and storytelling.
Mama’s Jewelry Box is a conceptual brand identity inspired by heirloom objects and the quiet stories they carry across generations. The project explores how design can communicate care, memory, and emotional value through a warm, restrained visual system.
The goal was to create a brand that feels timeless and intimate, treating objects not as products, but as vessels of personal history.
Mama’s Jewelry Box
This project was guided by the idea that meaningful objects are preserved, not styled. The identity was designed to feel gentle and enduring, allowing space for sentiment and memory rather than visual noise.
The visual system balances softness and structure to reflect the emotional weight of heirloom pieces while maintaining clarity and restraint.
Design decisions included:
A muted, neutral color palette inspired by aged metals and worn interiors
Soft, understated typography to evoke intimacy and familiarity
Minimal layouts that prioritize negative space and allow objects to feel carefully held rather than displayed
Every element was chosen to support a sense of preservation, quiet beauty, and emotional resonance.
